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The world population is on an uncontrollable rise, and the average lifespan of people continues to increase causing new cities to emerge, and the old ones to swell up. In this scenario, cities’ policy makers, face considerable challenges to aid urbanization. On the bright side, the proliferation of technologies is enabling city administrators to bring radical changes in the existing status quo of cities through giving a new dimension to construction, transportation, and other elements of infrastructure of an ecosystem commencing way to smart cities.
Oliver Goh, CEO of Iamus—a provider of a scalable software platform and a portfolio of industry solutions to create innovative ecosystems—points out that there are many challenges in developing a smart city. “First of all, it depends on how keenly the city administration is interested in smart city projects. Next, certain departments get lured by market buzzwords and initiate smart city plans without having a proper strategy or blueprint,” states the industry veteran. True to his words, smart city projects are often driven by increasing infrastructure needs, which creates additional supply burdens on the current transit systems, power grids, and water processing units. To this end, many developed states are leveraging the potential of green technology and IoT to keep up with infrastructure demands for smart city projects.
The story of a three-year old firm—Iamus adds more light to the story. Based in Lithuania, Iamus enables its clients to create robust and innovative data ecosystem solutions for cities, public and private organizations, manufacturers, retailers, and the hospitality sector. With its proprietary suite of solutions, Iamus aids its clients to develop smart ecosystems through minimizing human error, increasing efficiency, reducing operational costs, and creating new revenue streams. Additionally, the company also sets a pre-defined timeline to complete specific projects by comprehending the key pain points of a city and its citizens. “We give granular details of the change in operations to our clients and greater control to respond to any situation,” he quips.
To substantiate the statement, Goh cites a use case. “For instance, we have a city where 60 cruise ships are coming from May to August.” In this case, when these ships enter the city most of the people leave their ships and go to the town to do shopping or visit certain tourist spots. However, here the shipowners or administrators do not have actual figures of people who left the ship. “Further as people often form big groups to visit desired places; ship owners face more difficulties in tracing them.” Now, the tourist department of the city wants passengers to visit certain attractions but cannot direct people to preferred tourist spots. In this case, Iamus tracks their mobile device to find their present location along with using digital signage to direct peoples to spots that draws more crowds. “We place ads or pictures that can entice the people based on their interests,” says Goh. This enables the visitors’ to navigate to their desired locations and subsequently aids in splitting large groups into smaller ones.
Our solutions give our clients a comprehensive set of information about their operations, and a greater control to respond to any situation
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